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Product Development
New Product Development (PDF)
Product Development

In its broadest sense, new product development consists of concepting, creating and commercializing products and services. Product ideas flow out of strategy initiatives and long-term road maps. Suitable concepts are then designed, prototyped and validated during creation. And finally, the ones that make it past this point must be guided to the right markets with the right positioning at the right time.

 

The PDF of New Product Development (available in the left column) is based on the three-day open enrollment course that was offered to managers at the University of Wisconsin. It contains numerous hyperlinks to videos and educational material. Given the size of the file I disabled the automatic download. However, you are free to download it and save it at any time.





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