Welcome to Marketing Management for the fall semester, 2012. This MBA class will be held in Grainger Hall each Monday night from September 4 through December 12.
The PDF copy of the PowerPoint presentations will be posted in the left column the Friday before each class. The topics are listed below.
Creating advantage, September 4
Strategic market selection, September 10
Dynamic market intelligence, September 17
Corporate brands and architecture, September 24
Product/service brands, October 1
Innovation and new product development, October 8
Product lifecycle management, October 15
Pricing and capturing value, October 22
Go-to-market frameworks, October 29
Selling and sales management, November 15
Integrated marketing communications overview, November 12
Integrated marketing communications (digital strategy), November 19
Social marketing, November 26
Global marketing, December 3
Final exam, December 10
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