Just as we routinely upgrade computer systems, we must upgrade our own knowledge systems. Linda has helped over 10,000 people over a 25+ year period with these types of educational upgrades, merging anecdotal client experience with researched “best practices,” and sharing the resulting insights with managers and executives. After working in the office products, publishing and insurance industries, she joined the staff of what is now UW-Madison’s Center for Professional and Executive Development, both as a corporate trainer and as a director of the marketing curriculum. Now, as a director emerita, she provides workshops for select clients.
An award-winning author of The Product Manager’s Handbook, she has also written The Product Manager’s Field Guide, The Manager’s Guide to Distribution Channels, Business Model Renewal, and The Product Management ShortRead Series.
Linda has worked with Trane Commercial Systems, GE Medical, Siemens, Metso Automation, Nokia (in Beijing), and J.F. Pearson (in Shanghai). She has conducted workshops in Poland and Hungary, and lectured in an MBA forum at Fudan University (in Shanghai). She was a keynote speaker or session leader for BAI’s School of Retail Banking, the Product Development and Management Association, CUES Leadership Institutes, the Professional Pricing Society, the World Future Society, and the Association of International Product Marketing and Management.
Linda is now a blogger, mystery author and Creativity Curator for her own company, Tomorrow’s Mysteries, LLC.