Channel managers -- or any individuals involved with ensuring the best way to get their products into the hands of customers -- should occasionally take a carefull look at their channel strategy. Can it be improved? Are there better ways to motivate distributors, dealers and reps?
The “Templates from The Manager’s Guide to Distribution Channels” is a zip file of all of the WORD documents in the book. It will open with Windows Explorer, but you may get an error message if you try to save it first.
“Sales Channel Design” contains the presentation materials from the second day of the executive education seminar, “Go-to-Market Channel Design and Management.”
“Go-to-Market Channel Design” also contains presentation materials from the executive education seminar, “Go-to-Market Channel Design and Management.” It provides a framework for the design, including descriptions of how to incorporate material from The Manager’s Guide to Distribution Channels.